Michelle Hanabusa: Founder and Creative Director of WEAREUPRISERS - AHN Top 50 Unsung Heroes 2021

February 16, 2021

“If your dreams don’t scare you, they’re not big enough.”

After a career ending injury in figure skating, Michelle K. Hanabusa pivoted and dived into design and contemporary fashion. She worked for high-profile companies like BCBGMAXAZRIA and AEG. Following her time in the corporate world, she endured trial and error venture-backed experiences pioneering her own entrepreneurial narrative in 2016. As projects evolved, the name matured into WEAREUPRISERS, a community-driven streetwear brand. Since its start in 2019, the brand’s core DNA is rooted in valuing collaborations with activists, trendsetters, and warriors of change to amplify impactful and authentic stories to mobilize change.

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