Leonard Lim // Ep 93 // Building Wild, the Powerhouse of Eastern & Western Entertainment Industry

Welcome to Episode 93 of the Asian Hustle Network Podcast! We are very excited to have Leonard Lim on this week's episode.

We interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals. We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us.

Check us out on Anchor, iTunes, Stitcher, Google Play Music, TuneIn, Spotify and more. If you enjoyed this episode, please subscribe and leave us a positive 5-star review. This is our opportunity to use the voices of the Asian community and share these incredible stories with the world. We release a new episode every Wednesday, so stay tuned!

Leonard Lim is a model, former athlete, and entrepreneur based in Seoul, South Korea.

He is the founder of Kapsul Collective, a jewelry line & CEO of Wild Entertainment, a hybrid entertainment group. Founded in August 2020 and home to numerous talents and content creators around the globe, Wild Entertainment provides access to full-service digital advertising and is a gateway towards the inclusive powerhouse of the Eastern & Western entertainment industry. The company has worked with over 200+ brands since its founding with a core mission in connecting their 200+ influencers with leading brands to launch influencer marketing campaigns to connect brands with their customers.

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Intro: (00:00:00) Hey guys, welcome to Asian Hustle Network Podcast, My name is Bryan. 

And my name is Maggie 

And we interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals.

We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us.

Maggie: (00:00:23) Hi everyone on welcome to the Asian hustle network podcast. Today, we have a very special guest with us. His name is Leonard Lim. Leonard is a model former athlete and entrepreneur based in Seoul, South Korea. He is the founder of capsule collective, a jewelry line and CEO of wild entertainment. A hybrid entertainment group founded in August, 2020 and home to numerous talents and content creators around the globe. Leonard, welcome to the show.


Leonard: (00:00:50)  Thanks for having me guys. Thank you so much for having me. Um, yeah, I’m, I’m really, really glad that you guys kind of reached out and we can find some, we talked about doing this, uh, this talk about a month ago, so I’m glad we could do. I don’t know, finally connect and, and have a sit down.


Bryan: (00:01:10)  Exactly. Yeah. We’re so excited to have you on the show, man. And we want to hear more about your background and your upbringing. It’s so unique. You know, you got to experience so many different parts of the world. We want to hear more about it.


Leonard: (00:01:21)  Sure. Um, okay. So first off, uh, I’m not Korean, even though I’m in Korea. Uh, I was born in Perth. Uh, Western Australia, um, both of my parents are Singaporean Chinese, so, you know, they, they, you know, uh, were born in Singapore and moved to Australia to have me and my sister. Um, that’s why I sound like this in Singapore. Yeah. Um, but yeah, Singaporean Chinese and that’s, that’s my heritage. Um, I did, you know, all my school and, and college and everything in Australia. And then I actually went into like business and finance. And banking because that’s what I studied in Australia. Now I realize after about two years, it wasn’t for me. So, uh, with my modeling and acting agency, they took me and they placed me in Singapore for about a year and a half. Um, and that’s when, you know, I really like. Started to dive deep into like the entertainment scene, the fashion scene, my all that type of stuff. Um, actually my first gig was with Abercrombie and Fitch in Singapore and they like threw me in the deep end, you know, they just like the measurements came out and they’re just, Hey, listen, uh, you’re going to have to come back in a month because your shoulders are not wide enough or like, you know, like, so, um, yeah, I just went into the deep end there. Um, and you know, um, I’m quite lucky that, um, you know, I, I have quite a big bill because my dad is quite tall. My dad is six one and I’m six two. So, um, you know, I, I was kind of, I was in, uh, swimming and I was, I also, I wouldn’t be qualified for, uh, for swimming. Um, and, uh, that kind of stopped as soon as I felt, uh, finished college. Cause I was kinda like, Hmm, I don’t really. Honestly training swimming. You’re doing 10 times a week. That’s two times, you know, uh, two times per day, whether it’s in the pool, out of the pool, in the weight room or whatever, and it just that’s your whole life. And, um, so that ended when I was 22, um, after the, the London qualifies, it was London, London. Um, okay. Yeah, by the way, sorry. Uh, 2012, 2012. I, that would’ve made me 22. Um, yes. It’s like, man, honestly it feels like such a long time ago now, but I kind of took that. And then, you know, I was in shapes that I did modeling. Um, and while I was modeling, you know, that’s with my finance and business background, that’s when I started like trialing small businesses here. So I had, you know, I did everything. I was like, I did like a personal training business and then, well, um, what else did I do? I had a, um, a cafe, um, right. Invested in, uh, back in Australia and then my, my parents, you know, oversaw that cafe while I was in Singapore and modeling and stuff, another big learning experience that was for me. Um, and then after maybe two years in Singapore, I went out to Vancouver, Canada, right? Not the one that was random. That was really random wives. Vancouver was. Um, if they call it like north Hollywood. Yeah. It really is like north Hollywood out there. Yeah. They film every, like all the CW they film out in Vancouver, like Riverdale and all that type of stuff. So, um, for an Australian, cause I have an Australian passport it’s really easy for me to get a visa to stay in Canada. And it was just like, it was like an online application. There was almost, I lifted up and I was like, wait, come on car. But before you turn the, for like, you know, uh, like before you, in your thirties, something like that, as long as you’re in your twenties, you can supply and then you can get a freezer. So I had a two year visa in Vancouver. I went out there, um, and then I did modeling and acting and, um, And yeah, it just continued. I, I started, you know, um, meeting more and more people. Uh, as soon as I hit Vancouver, I made a really good friend. Um, her name is Linda dumb and she’s a YouTuber cause we were following each other on Instagram. And at that point I, you know, I wasn’t a content creator. I was just posting up modeling photos. I swear at you just like the Abercrombie photo, like. Frickin way too many times that was running out of content. At that point, it was like comment. So no black Twitter photo. So then, um, yeah, we connected. And then, um, she was the first friend I made in north America for while. Um, and for those two years, like we, we saw each other often. I, you know, she was in a ton of her YouTube videos. Um, and, uh, you know, I did a lot of like fashion week out in Vancouver. I did, you know, uh, some big campaigns like new balance and stuff like that. It was like a portfolio building time. Um, and during that two year period in Vancouver, I traveled back and forth to LA and that’s when I met a whole bunch of the, uh, Asian American, uh, network that you guys have up there, you know, and everyone’s quite, you know, community is really welcoming. And, you know, I, I think I’m friendly. Um, so like I just made a whole bunch of friends, uh, over those two years, actually, after the two years in Vancouver, I decided to move to LA for a year and a half. Um, and same thing still doing the same stuff. Um, except now, because I was making so many friends in, you know, the Asian American community, whether they be YouTube writers or actors or artists, When, some of my connections out in Southeast Asia, Singapore, um, I was able to kind of, you know, um, be a, a link, like a, kind of like a link between north America and Southeast Asia. And, you know, I saw opportunity for that because actually a lot of the Asian American, um, artists, um, actors, YouTube is they have a huge audience in Southeast. Yeah. Uh, and they, you know, they know that they can see their own demographics. So, you know, I ended up finding them a lot of work just casually. Um, mm. Yeah, just, I guess you could say entertainment. Brokering is what I was calling it, you know? Well, it was just stuff and like they would, they would be happy. My friends would be happy that they know companies, PR marketing agencies out in Singapore. They’d be very happy. Um, and yeah, I just did that for a little while. Um, but things really like hit the floor running when I moved out here to soul. Um, and it’s been about two and a half years for me now for awhile. Um, I was actually, you know, gonna fly back to LA at the end of 2019 for good. I was just like, alright, I’m just going to stay here in LA. Like LA is very me, you know, I love the vibe there. The weather is good. Yeah. Um, but then COVID was like, all right, now you gotta stay. You gotta stay put. So I’m lucky, you know, I made a, a network out here in soul because of the network I had out in LA. So as soon as I came here, I was introduced to a whole bunch of people and very quickly over the span of, I guess, say six months. Um, I befriended a lot of people that wanted to, you know, um, they proposed a lot of business opportunities for me, not only here, but also in LA. To be the link. Um, and a lot of it was in K-pop. Um, all of the English speaking in K-pop idols, et cetera. Um, we became very close and we started just, you know, doing a lot of talking about a lot of ideas. Um, but me having that business experience, I really wanted to make it happen. So instead of going out to LA, decided to stay put here, and that’s when I came up with, um, capsule collective. And so capsule collective, um, essentially is a limited edition jewelry collection that we partner up with idols, uh, Korean singers. Um, and we. We do the whole design process. Um, you know, the branding, everything with the artist and we release it for a two week limited edition sale to the audience to offense, um, to anyone that thinks the jewelry is cool too. That’s really, really smart. Yeah, thank you. Yeah. Yeah. I mean, it’s not just me. I’m I’m the founder along with, uh, my friends, Emily and Richard. Uh, yeah, we was a lot of hard work over six months, you know, I didn’t know anything about making jewelry, like fulfillment manufacturing, like, uh, you know, lucky Richard is really good at marketing. Um, and, uh, so yeah, we, we picked up, we worked hard and, um, we, uh, you know, I utilize a lot of my connections to have a couple of campaigns up and running. So, you know, today we’ve done, you know, maybe like seven or eight. Campaigns I think, um, but we should, honestly, we could have done a lot more, but because of this, the past like seven, eight months I’ve had was wild. I just haven’t, I haven’t had like, you know, the time to really produce more and more campaigns. Yeah. Um, but, uh, yeah, all the information is at capsule, collective.com or at capsule collective, but you know, it’s really, really exciting. And this is the first place I’m actually going to say it out loud. Uh, bye. Probably, um, the end of August, um, I will be releasing my, uh, capsule collective line with Nikken from 2:00 PM. Oh, wow. Congratulations. Thank you so much. I mean, me and him, we’ve been talking about it for like, Oh, like six months or something like that. Cause we play golf together, you know? And like we have that in common. So we just like one day I was just like, Hey man, let’s make some jewelry. It went back and forth with JYP and stuff. Yeah. So we, we discussed that for like six months. Um, finally, you know, we put, we put it together and. The one we did right before and they couldn’t was Amber Lou from FX. And that was a really good campaign too. Um, and it’s, I’ve, you know, I feel like the reputation of capsule collective is growing and, um, there’s a lot of artists that, you know, I would love to, to work with. You know, I mean, hopefully they see this, I mean, Eric Nam, Henry Lowel over you guys, like, you know, all of it, all of them. I want to get to that point where, you know, we can all work together. Um, but yes, uh, that’s, that’s been really successful and it’s honestly been a huge learning curve for me. You know, like I said, I don’t know too much about e-commerce, but now I can confidently say that I know how to, to run a, uh, an accessory line, a jewelry line, um, with a massive audience to the K-pop audiences is huge.


Bryan: (00:12:50)  Yeah. You definitely capitalize the right moment, you know? And then when we listened to your story, just now it’s like a definition of an Asian hustler, man. It’s a one thing after another. And the fact that I think we haven’t given you enough. You know, the fact that you’ve worked your job for two years and you’re like, this is not what I want to do. I want to move on. If I, how many people can honestly say, they’re just going to move on. Right. A lot of us stay in our jobs for a very long time for, we look herself in the mirror and be like, what the hell am I doing with my life?


Maggie: (00:13:17) Yeah. Cause you were in finance. And a lot of people I feel like are scared to make that jump and. With all of the blogs and articles that Brian and I read about you, we know that you are very passionate about entrepreneurship and you did have like a corporate job in finance. You had a nine to five, but you decided to make that jump because you knew that it wasn’t right for you. Right. I do want to know, um, like where did you get that entrepreneurship? You know, personality from, um, was it from your family or do you think it was always, you know, inside of you,


Bryan: (00:13:50)  mostly curious too, how’d you get discovered, like your story kind of dumped for, I left my corporate job and then became a model like cafe one day was like, Hey, I’m going to be a model.


Maggie: (00:14:00)  Well, and like a lot of people want to be a model, but it’s super hard. You know, it’s like really hard to get into that industry.


Bryan: (00:14:07)  He’s a six foot, two looking Asian guy. I mean,


Leonard: (00:14:12)   Um, I actually, you know, while I was, uh, I I’ve been modeling since I was 16, that’s when I was first discovered and scouted, it was at a swim meet and it just so happened that like, you know, the owner of like a very big, uh, modeling agency in Australia, um, you know, I, I won that race and so that’s that they came up to me, it was just like, oh, Hey, like, and I had my growth spurt at that point. Like I was. Yeah. I just grew up like, like a lot. And, um, they came up to me and they were just like, oh, you know, you’re, we’d love to bring you in to take some digitals. And, um, have you ever thought about being a model and like, you know, you’re 16, you kind of like, oh yeah. Okay. I assume. And let’s do this. So, um, yeah, I was modeling while I was studying and while I was swimming and then, um, you know, after, um, After a while I was working in finance, that’s when I was kind of like, all right, well, how do I get out of this? How do I pivot from this nine to five to, you know, maybe trying something different. And at that point, the only, I guess, passive income or side income I was getting aside from finance. Um, it was my lane, so I talked to my agency and they were just like, oh yeah, we’ve been wanting to take you to Singapore and Hong Kong and stuff. So yeah, they, they placed me over there. And, um, while I was in Singapore for that, you know, one year, the first year I was thinking like, okay, well, I can’t make this into a full time. Gig, you know, modeling is really fickle industry. And like, I think it’s promise, like I should try to discover and spend my time to discover, learn business or try new things. So, um, I guess, um, going back to your question, uh, Maggie, I think you asked this, you were saying like, like, has it always been in me. I don’t think entrepreneurship so much. Like that’s something that I learned entrepreneurship, but I think me my need to always be doing something or like making good use of my time. That’s that kind of led to me, um, try new things in entrepreneurship. You know, being successful. Well, small successes in entrepreneurship kind of just keeps pushing me further. Um, but I think entrepreneurship is all about initiative and I, you know, I always talk to that. I always say this to, you know, my team with capsule. My team is wild. Any anyone that joins my team. Uh, whether that be a talent or a staff, um, I’d say initiative is like the main thing that I’m looking for. Um, because like that’s how I’ve gotten where I’ve, I’ve come to at this point. It’s just having the initiative to, um, to action for sure. Correct? Yeah. Bringing action. You know, if you want something to happen, if you want something to progress, you’ve got to think about it and like make a plan is to do it. That’s okay. A hundred percent. Yeah.


Bryan: (00:17:11)  Parents say for us and tart throughout this entire process, like they’re like, Leonard, what are you doing? Why would you not support it? Where they’re trying to like steer you onto your safety path? Like, what was the, the parents.


Leonard: (00:17:25)    Um, my parents are really traditional, so like they, um, they, you know, they wanted me to go into finance, you know, make good money, look off the, everyone, you know, buy a house. You know, I did that in the first two years. And then, but, you know, while I was working in finance, I was like, okay, all right. I made money. I saved all this money. By our apartment, a board department. And it’s like, honestly, it’s, it’s great. It’s, uh, it’s an okay investment. But you know, going back to that time, probably wouldn’t do the same thing. Honestly, like now we’re in a different day and age where, you know, there’s so many other things you can do. Um, other than like, you know, real estate as an enemy, um, I still think it’s a very good, safe, traditional investment. Don’t get me wrong, but, um, I would do it differently personally. Um, so I did that and then, you know, I, so I was on parents after about a year and a half. I don’t want to be my bias in a year, in two years, three of those. And I don’t want to be my boss’s boss in eight years. So like, there’s no point in me doing this. Like, I, I, I studied hard. I got my, you know, my, uh, double degree, um, and you know, Uh, for a year and a half, two years. So I’ve kind of solidified all of that time. Nothing’s a waste and I have a fallback plan, but you know, I think life shouldn’t, you know, you kind of spend life doing something that you’d not happy to wake up to. And I wasn’t happy to wake up to it, you know, now. Every day is different for me. And I’m very, very happy. I’m very blessed. Um, but it’s also so much hard work. It’s more hard work than if I was working in finance, for sure. Um, you know, I put a lot of pressure on myself and my team to, to make things happen.


Bryan: (00:19:17)  What is that saying? They say I quit my nine to five to work 24 7.


Leonard: (00:19:24)    Yeah, but you know what, Hey, the entertainment industry, it’s really fun. It’s a really fun idea. So it kind of gets kind of gets mixed into like, you know, um, business and pleasure, like, you know, like I just said, you know, the Nick couldn’t, um, capsule campaign, uh, collection that’s happening happened because you were playing golf. Okay.


Bryan: (00:19:44)  Yeah, that’s awesome. I love these encounters that you just never expect and it just sort of happens. And the one thing I do admire from YouTube is your ability to move to different countries, not just different states or different province or what not. You move into different countries. Establishing business. Like how, how, like, how are you overcoming your own mental blockage to do something like this? Like you have like virtually no fear, you know, I’m here. Like how does how’s Leonard get us confidence? Is this your swimming experience where it’s like, you’re practicing really hard. You trust your abilities. Like how do you develop such confidence to be able to network like this and start companies in various countries? You know, that’s, that’s absolutely amazing.


Leonard: (00:20:26)     Thank you. Um, I mean, Did you have to keep just trying. I, I, you know, there was a period of time where I was, I’m just gonna try things and the more things you try and the more times things don’t work out, you kind of pick yourself up and kind of, ah, it wasn’t that bad. You know, when I do, when it didn’t work out the way I wanted it to it wasn’t that. Uh, I think people, a lot of people are stuck in their heads thinking like, if I try something and it doesn’t work out, like people are gonna look at me like a failure or like that guy wasted my time, something like that. Um, but, um, you know, that helped me a lot because I realized that like, all right, well, um, I can try just about anything if it works out then. Great. If it doesn’t. Um, and if you try enough times and you learn from, you know, the, the past attempts, you’ll eventually get somewhere, it’s all about work ethic. And it’s all about like, like moving forward and learning from each experience. It’s really cliche to say that’s so cliche when I just heard myself say it. It’s really cliche. It’s true though. Yeah. In terms of like doing business in a different country, it’s really difficult. Um, like there is no live there. Um, I don’t speak Korean fluently, so it is difficult. I have, you know, all of my staff speak Korean and English. It’s important to me. Um, the foundation of my business is my network and I hold that very closely. Yeah. You know, um, I believe I’m a, I’m a good person. I believe that, you know, when I meet someone, I can make a good impression. And, um, and I genuinely believe that I can add value to, you know, 90% of situations, even if it’s in my industry, if it’s not in my area. Um, and because I believe so strongly in my accolades and my ability, um, you know, I guess some other people believed that too. So it just kind of, um, it, it worked from there. Um, I have a very large community of friends, you know? And I realized, you know, probably by the end of my twenties, I was about 27, 28. I thought to myself like, whoa, like I have a lot of friends. Like I know a lot of people, but that’s cause I was out just having fun all the time. Yeah. Like, whether it’s like lunch, dinner, drinks, cafe, like anything, I’d always be doing things. But I told myself like, how sustainable is this? Like, you know, um, I can’t possibly meet everyone. I CA it’s very hard for people to maintain relationships and friendships. If you don’t see that person often enough. So what I called myself was like, all right, well, if I start doing, you know, um, If I started a working relationship out of these friendships, um, you know, that’ll solidify my relationship with them. Um, so slowly I started like working relationships with close friends. Um, and you know, as long as everything is plant-based and transparent and like, you know, you can communicate effectively, everything works out fine, you know? Um, so. That way, you know, I didn’t have to touch base with friends that I hadn’t seen in one or two years. They knew that my, my capabilities in like, you know, the entertainment industry was valid. And, um, you know, we wouldn’t have to meet each other every week, every month. Like if we catch up once a year, it’s still okay. Because they know that like, all right, Leonard is credible when it comes to something like this. So I started slowly turning these friendships into working relationships. Um, and a lot of people think that like, Hey, working with friends, working with families are a bad idea and some way it can be, uh, it really depends, but the main thing to cope that, cause it’s, it’s fantastic. I work with all of my friends, um, is if you communicate effectively, Yeah. It all comes down to, you know, uh, transparency and really making it be known, like, all right, what you’re trying to do here. Right. And, um, if you can communicate that very well and this never ending, honestly.


Bryan: (00:24:47)   Yeah. It really comes down to reputation really, and who you are and your accountability, authentic, being able to being very authentic to everyone and yourself. That’s super, super important. I think you bring up a really good point too, because. No, a lot of people are like, oh, networking. So important networking with your net worth, but you actually put your network too as translate it into your network. So that’s, that’s impressive for reels. And the fact that you keep on hustling. No, you keep on trying one idea to another idea. I’m kind of curious too, and I’m not sure you spoke anywhere else on, on like different podcasts, but like, how do you maintain your mental health? Because you’re managing multiple teams. You’re an influencer, you’re an actor. You’re entrepreneur, you’re doing everything right. How do you take care of yourself? I want to hear more about that.


Leonard: (00:25:36)   That’s so that’s so interesting. You say that because we pardoned wild as a team and actually partner with psych to go. Um, and the psych two goes that, you know, it’s like the biggest like mental health platform. And, uh, I did a, a life with them actually. And they asked me the same thing. There was like, how do you take care of your mental health? And I’m not going to lie. Like, there’s been points where like, I’ve been really like lonely. You know, just thought to myself like, uh, I’m tired. Um, you know, I’m seeing a lot of people, but you know, at least people genuine, a lot of questions come in and I think it’s like, it’s very normal for everyone to go through, like, you know, mental health struggles. Big old lodge, a smaller lodge. Um, but how I deal with it is, uh, humor mainly like, I, I like, I, I feel like, um, I surround myself with people who are very uplifting, very positive. Um, and we always have a good laugh. Um, and I always tell them like, all right, I’m not feeling so good. And he’s just outright say it like, I’m tired. Uh, I can’t do this today. Um, yeah, I mean, that’s, that’s how I’ve been dealing with it. Um, if you talk about like, you know, uh, content creating, influencing, and stuff, that’s actually, that’s actually my. A source of entertainment. Like, you know, when you make Tik TOK videos and you put it on Instagram and stuff like that, like, I don’t feel any, cause I don’t think of myself as a creator or an influencer. In fact that I use that just my, like my personality, my fun, you know, you’re on my Instagram page. You’re not going to see anything really serious. You’re going to see me in a suit. Capsule collective stuff. Although I can find a post more about my work because turns out a lot of people don’t actually know about my work. They just think like, um, modeling and like, you know, making content, but that’s okay. You know, I, I use my own personal Instagram just for fun. And I just, I try not to take things too seriously. Um, when it comes to like my own, you know, personal platforms, 


Maggie: (00:27:55)   Just like looking at your Instagram, we can see that fashion is like very important to you. And I know that you were trying to create a space for Asian men and fashion. Um, and I think like the inspiration came from the fact that, you know, there are very few places for like north America, north American men to like glean inspiration from, I want to know, like, why was it so important for you to kind of express yourself in that way with fashion and like what you were trying to achieve with   


Bryan: (00:28:20)    the male sexuality? You know, as you know, like most Asian men in media are the masculine and not shown us tough or strong. And I think that’s a good topic for us to start talking about too. And how it brought you to what you’re doing right now.


Leonard: (00:28:36)   Um, I guess I would say we’re talking about male sex, male sexuality.


Bryan: (00:28:42)     Yeah. Yeah. Like just the way male and perceived in mainstream media. We can, you know, we’re not as strong. We’re not the main character and this all changing really rapidly.


Leonard: (00:28:53)   Yeah. Yeah. I’m and I’m really glad that you know, this. A lot of changes happening. Um, I feel like the Asian male or Asian representation is getting much better and I love seeing it out, you know, on, on the internet. Um, but you know, I, growing up in Australia, Um, there, wasn’t a lot of Asians where I’m from, you know, there’s a small community of Asians, but I didn’t really mingle with the, the Asians. Um, like not that wasn’t my choice. It was naturally because I played a lot of sports growing up. I was with, you know, all my friends were. White Australians. I say, why don’t you guys? That’s cool. Right? All my friends either, no whites. And, um, they never like, you know, and they never treated me differently. Um, And I never felt like, you know, that I wasn’t like Asians were mistreated or not represented. Well, I never felt that, but then going to America and then, you know, seeing everything in the media and then, you know, everyone bringing it to light saying like, oh, why isn’t there an Asian male lead? Why isn’t there this way? You know, why isn’t, why aren’t Asian males thought off is as hard or attractive. And that’s when I was like, oh yeah, you’re right. Like, you know, where they’re really missing out on, on what Asian males have to offer. Um, but, uh, I wanted everyone to feel how I felt in Australia, which was like accepted, you know, like. Um, so I, you know, I, I don’t, I can’t say that I’ve done a huge part to like, you know, try to boost up, um, Asian male representation. Cause you know, I gave up the modeling and acting stuff. I don’t really do that as much anymore. Um, I’m in focused on business. Uh, but you know, I have a lot of friends I’m really proud of my friend, Jimmy wan, actually I just watched this movie with dragon and he was the one. Of, um, I don’t know what the character was named, but he’s the main character is the voice of it. And I got so hyped, just, um, seeing that and, um, I love watching crazy rich Asians. You know, a lot of my buddies in Singapore were like, The background supporting actors and then because then Singapore and Malaysia. Yeah. Um, and yeah, I would’ve loved actually, you know, maybe another life, it would have been nice to go down the acting route Yeah. Yeah, definitely. I wish there’s not enough time in the day. You know, I feel like, you know, pick one route and I love what I do. It would have been, you know, would have been nice. Obviously, I, I do enjoy modeling. And acting amount within amazing too.


Bryan: (00:31:52)     I know, like in Asian culture, like a lot of the mindset is like rooted in like scarcity mindset, but you’re obviously rooted in very abundance mindset. So I think that’s really awesome. Um, I’m kind of curious too, like, as you’re like going through all these life experience, being an actor and athlete businessman, Why did, why did you settle on business and why, why did it, why did it feel right to you to like settle down and business and give up like modeling, acting?


Leonard: (00:32:18)   Um, So, you know, I like to find, I always thought like finding a balance of like passion and success, you know, um, is, is really important. You can’t just be like, alright, well, I’m going to be really, I love doing this every day, but I can’t make a good living out of it. It’s unrealistic. And then the same on the other side. So, you know, I found myself very, being very passionate about creating new things. And, um, you know, I found slow and small success in it and it’s getting bigger and bigger. So I, I just want to keep pushing that. Um, yeah, there’s a lot of what ifs, you know, you can always be like, oh, what if I tried this? What if I tried that? But you know, you gotta go 100% in that direction that you are, that you’re currently going in. You know, I have one foot in the other. Um, I guess, you know, from the entertainment, like the personal entertainment standpoint, I mean, that’s what I use Instagram and Tik TOK for just for fun and just showcase like my personality just have fun with it. Um, and that’s like my taste of like that side of. Uh, that side of life, but I get excited about the small things that we have in, uh, with wild entertainment and capsule collective. Now it feels so happy to say like, oh, we just. The campaign was Amberly, you know, a month ago. And now we got, they couldn’t get anything out and there’s going to be more coming and it’s all the stuff that I can get excited about. And I feel, you know, proud about all these type of stuff too. So,


Bryan: (00:34:05)     yeah, I mean, speaking about like, while entertainment, what is next for you guys and what are your goals? 2021 and ongoing 20, 22.


Maggie: (00:34:14)   I just want to know like how it has grown too, because, you know, from use starting weld entertainment, it came from the root, came from the fact that you knew that there were so many talented creators in Southeast Asia that didn’t have like the right home, um, to express themselves as creators. Right. And so, and you created it like a year ago in 2020, and it’s been August 20, 20 it’s it seems like it’s been around for a while, a long time because it’s grown so big. But I want to know, like, from your perspective, how it has grown for you, um,


Bryan: (00:34:47)     Is there any point where you looked yourself in the mirror? Like, God damn, what am I doing in a nutshell?


Leonard: (00:34:55)    No, there hasn’t been a point where I’ve looked at him and I said, God damn, what am I doing in the mirror? Where I’ve said, God damn good job, man. Once where I said that, um, It comes down to like, it’s only been a year, but it comes down to my two, one initiative. And also the team that I, I, I put together, um, I needed a lot of help in terms of like, you know, solidifying the network I had around in terms of talents to bring in, in terms of, uh, PR companies, marketing companies, brands that I wanted to work with, uh, production teams as well, you know, um, to give you a quick rundown, here’s where we’re at. Like an update for what’s this August, 2021. We’re at, um, about 52 talents. All right. 52 talents. And those talents, uh, you know, content, creators, uh, artists. Total, that’s what we have. And, um, it’s scattered. We have like maybe five in the Philippines, six in Malaysia, four in Indonesia. There’s everyone. It’s everywhere. Yeah. Um, and, um, you know, we have, we’re also a production house, so we, you know, I have three production teams, one that does a lot of good YouTube videos, one that does music videos, and one does documentaries, like, you know, for every type of, uh, type of production that may come up. Um, and more importantly, the stuff, you know, I like, I honestly, I hope they see this because like on, they make my life so much easier and they take so much stress off. Every staff member that has come into wild and we’re at like eight, eight staff members. Now, every staff member, I haven’t like put up a job posting. I haven’t, you know, I haven’t been seeking out for them. These were people that came and messaged me directly on Instagram or wild or LinkedIn and said, Hey, um, I’m looking for work and I’d like to learn this and I’d like to do this. Yeah. People who came to me and asked me for that experience, I invested a lot of my time to make sure that they got the best working experience and they learned really quickly because they want it to be part of this team. I didn’t, I didn’t ask anyone. And their work ethic was really good. Um, there they have initiative. They learn fast because they want to, they want to be here. And that was like the main thing that I think helped us over the last year. Um, and yeah, we’ve stuck to like goals of like having our one talent per week. Like we’re taking in one new talent per week. Um, you know, we’re going to start a YouTube channel with that. We want to hit, you know, 50,000 subscribers by, you know, three, four months. And we set really, you know, we set targets and goals and everyone works very hard to try and reach these goals. Now we have two YouTube channels to, you know, one is for, for fun for the wild towns. And I think that’s on 40,000, which is good for like the last four months is one we’ve had. And we also acquired a YouTube channel called uh, life wild by life, by wild in the life channel, um, has 330,000 subscribers. Um, and that does a lot of cultural content, you know, um, much like, uh, Actually, there’s not much like it, but it’s like, it’s like a coffee station, uh, cultural content.


Bryan: (00:38:31)  Yeah. It’s amazing, man. It’s, it’s really inspirational hearing all of this come together. And I think it’s sometimes crazy that the universe is always trying to help you out when you want to reach your goals so bad is that people reach out to you, opportunities to opportunities present themselves to you, but you yourself, you’re so receptive of these opportunities and you’re so right. No. So a lot of credit to you and you know, the way you were telling your story made it seem, I go so easy. A lot of blood, sweat and happy faces apparently. Cause he never cried. Yeah. So I love that.


Maggie: (00:39:06)      I love it. It just goes to show, you know, how much work you put into it because it’s really hard to grow so fast in such a short amount of time. You know, and it, it shows a lot of dedication and courage and hard work. And we know that cause like age on, started about like a year and a half ago. And it’s hard. It’s definitely hard to grow. Um, so fast, so quickly. So  


Bryan: (00:39:27)   yeah, if you’re ever looking for a modeling gig or hiring someone to be our Asian customer, man, because obviously you’re an Asian Hosteller. Thank you. Thank you, man. Appreciate it.


Maggie: (00:39:40)      Next floor. You and as well as well, 10, 13 mint. Um, and your jewelry line.


Leonard: (00:39:51)    Okay. Okay. Um, I’ll start with capsule capsule. You know, we plan to S uh, so up to date, we’ve done like a ton of collaborations, but we’re going to put out our own jewelry line. It’s about time. So we’re going to put our own jewelry line and hopefully that’ll happen, uh, before the end of this. Um, we have a couple of more campaigns lined up too, which is really exciting. Um, I think, you know, the audience that we’ve built around, uh, capsule collective, they’re always just like anticipating and wondering who’s going to be next, which is fine. Um, So, yeah, the capsule, that’s where me and my partners plan to take it. And for wild entertainment, that’s, you know, that’s really the one that’s taking 90% of my time at this point, but music, uh, we’re going to be producing a lot of music when it, um, be taking on, uh, and managing a lot of new artists as well. So that’s like, that’s going to be really big. Um, and we’re going to answer the music space. Um, very, very. So it’s going to be more than content creators. We’re going to have a department of, for a lot of musicians, uh, music, producers, um, and, uh, hopefully athletes are, you know, like I really want to take in some athletes as well because. Just cause it it’s cool. I really like it. Um, really different. So I like that. Yeah. Yeah. I mean, um, I just want to be a holistic hybrid entertainment group and I call it a hybrid entertainment group because we, we have, you know, certain artists and creators that we, we 360 manage. And then we also have a lot of, you know, um, artists that are just with us, for the agency. You know, there’s going to be part of this community. Um, and they, they like the brand and I want to grow the wild brand to be a very repeatable, um, brand across Asia and then also linking with hopefully north America. Um, yeah, so we’ll, we’ll see how we go. We have a couple of big strategic partnerships that, you know, uh, we’re going to be discussing and, uh, For a whole number by the end of this year, I want to have a hundred creators signed to wild.


Bryan: (00:42:09)   Wow. That’s awesome. You got this man. Yeah. Yeah. Thanks. Do you see that we’ll have a little Facebook live event at the end of the year. It’d be like you actually hit 200


Maggie: (00:42:19)     awesome, very exciting goals. I mean, I love that you’re expanding into athletes as well because, and it’s so relevant right now because the Olympics and everyone is, you know, getting to know so many, um, athletes, um, and you’re. You know, expanding and opening up your options. So I love that. So we have one more question for you, um, Leonard, and that is if you could give an advice to an aspiring entrepreneur, what would that one advice be?



Leonard: (00:42:55)  I’m trying to think of something that’s not cliche, like typical, like, oh yeah. I don’t want to say work hard. I mean, obviously you work hard. Okay. You probably got this before, but still a little bit, like always, um, always, always think. All right. The first thing, uh, as an entrepreneur is to know your own value. Okay. Because like, whenever you’re doing business, whenever you are pitching a product, whatever product or service or anything, it comes down. Yeah. You know, and you’re always going to be selling something. All right. Whether it’s yourself or parts of anything. So knowing your own value is so important because it gives you that confidence. All right. And what you’re saying, and, um, if you know your value, you’re, you’re more confident in what you’re trying to do. Okay. All right. And, um, you know, which direction to head in, like, if I had, for example, if I had no connections or network or anything in this business, this wouldn’t be the right business for me. But knowing my value that I bring to the table that you know, that I know surpasses 99% of the other people, I know that this is a valid opportunity for me and knowing your value and everyone has. Everyone is good at something. All right. You know, not necessarily the best, but everyone can do something. And if you know your value, you can, you should push, push in that direction. That I wasn’t.    


Maggie: (00:44:46)     That was not, I actually don’t think we’ve ever gotten that one before, but

Bryan: (00:44:49)   surprisingly, we never heard anyone say, know your value.


Maggie: (00:44:51)     I do. I do have to say that that is a very. CEO mindset of a management company advice because a lot of creators and artists, they don’t know their value. And so they don’t put themselves out there, but it’s really important that you say that because as soon as you know your value, you can gain that confidence and you can, you know, go out there and get more work. Um, that’s really, really important to just like getting your foot in the. Yeah, that’s really good advice. Yeah. I love that. So Leonard, where can we find more info information about you online, um, and more about capsule collective and about while entering.


Leonard: (00:45:27)   Uh, okay. You can follow me on Instagram at, at it’s Leonard Lim. Um, I used to have a website, but I took that down because you know, that that was, I don’t need my own personal modeling website anymore. So it’s not, it’s loading him on Instagram. I’m on Tik TOK too, if you want. I see some, you know, funny videos like that. That’s just for fun. Uh, for capsule it’s capsule, collective.com and on Instagram, it’s at capsule collective and for a while entertainment. Yeah. Www dot Tim wild, ent.com and on Instagram, where at signed by wild.


Bryan: (00:46:01)   Awesome.


Maggie: (00:46:02)     Awesome. We will leave all of those notes in our show notes. Thank you so much Lennar for coming on to our show. It was awesome. Hearing your story today.


Leonard: (00:46:11)    No worries. Thanks for having me. You guys, that was a lot of fun.



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